Mind maps

This is the first mind map ident design that me and my group created, this one is aimed more at the male target audience. In this ident it shows the elements that we want in our TV channel ident for 'The Grid'. it also shows the possible music ideas that we are considering to include in our ident, and also the level of information we would like to give to the audience in the forms of visual information and verbal information being just under overwhelming. We would also like our age range of 18-30 to be intrigued, which will be for our second  ident which will link in with out family of idents. This shows the funny and bubbly persona that we would liek our TV channel to portray to our audience.

This is our second ident idea, we wanted this ident to link in with our family of idents. This mind map is an outline of what we hope our second ident would look like. We would like to have our second logo looking similar to the first one, with slight changes. We would like to change the overall theme of this second ident to more of a 'girly' theme to aim and target the female audience. Within this mind map it is clear to see that we are aiming out channel/ident at those that are aged 18-30, which is the same as the first one  but we made the decision of creating our ident this way as we want to appeal to our female audience more. we have thought of a few ident features to use in our ident, for example, the use of green screening to portray videos in the background of some shots. This shows the personality of the TV channel as it show our family link of our channel being fun and bubbly.

This mind map shows my groups third and final idea for our TV channel ident. Within this mind map it shows that we had planned our ident on using Play-Doh as our main resource, we would use this to create the images that we wanted by making them ourselves (using the Play-Doh). This mind map gives the outline of the idea for what we would want it to look like with the green screening and the movement of the play-doh. The target audience for this TV channel is aimed at people aged 18- 30 years, this is shown through the use of adult television programmes being shown on the green screen. This also shows the personality of the TV channel as it shows the bubbly and funny movement of the ident through the use of the play-doh.