Music videos follow certain conventions. Some of these are the shot types; pace of video; costumes within the video, settings; and the movements and gestures that the actors/actresses/singers use.
The conventions should really match the genre of music, lyrics and the meaning of behind the song. One of the conventions that should match the lyrics and meaning behind the song is the pace of the video. The pace should relate to the lyrics or meaning in order for the audience when watching the video feel connected, if the pace of the video contrasts the pace of the song the video and song will have no relation in turn will then make the audience feel that the music video is irrelevant.
'Rather be
Shot types: long shots, extreme close-ups, mid-shot,
close-ups
Costume: suits casual outfit (jeans, long top)
Setting: natural habitats, fish market, roads/city,
resturantes, concert
Movement/gestures: noo hand gesture
Spotlight
Shot types: close up, mid-shot, extreme close-ups
Costume: leather jacket , mini dress,
Setting: house, street/wide alley/back streets, club
Movement/gesture: hand gestures to the words ‘you’ and ‘me’
stroking of face, pushing person away in anger,
Superhuman
Shot types:mid-shot, close-ups
Costume: shirt and jeans,
Setting: street , balcony, in street at night time
Movement/Gestures: slow walking and slow movements/ pounding
of chest/ dance movements
Pace: slow pace/slow motion
Money on my mind
Shot types:long shots, close-ups,
Costume: long coat, jeans , desert boots
Setting: contrasting scenes: big citys of new york/
industrial, deserted, outback streets, clubs
Movement/Gestures: hand gesture according to works
Pace: Slow paced,
back ground normal paced/ singer (slow paced)
