Rushes Log Nathan, Bobby and Anthony

Rushes Log by Nathan, Bobby and Anthony

Client Feedback

My Client has watched my rough cop of the music video and has given me some feedback.
My client wants me to add these important improvements to make my music video perfect:

 - Put the shots of MC Moses and Jonah clowning around and dancing towards the end so people take the music video seriously.

 - The pace and quickness of the editing must be getting faster throughout the song as the beat and pace quickens

 - Edit all the green screen shots, be consistent and creative make sure the colour's and animations are not random and fit into the video and song.

 - Use the warp stabilizer effect on the all the shots that are shaking and are not stable for example the first shots of MC Moses and Jonah getting out of bed.

 - Have a variety of different shots in the music video not only the cutting of the green-screen to green-screen shots I will use this feedback to make my music video perfect and meeting all the requirements of my client.

Upload Footage

To upload footage you need to insert the sd card in to the back of the  apple mac and import the footage. Once the footage is on the mac you will then need to put in to the software in which we are using(adobe premiere) and begin to edit the clips in. Then we save our project in the local student share so we can access it on our designated computer, to eject the sd card properly you must click on the icon and click eject.

Rough Edit Analysis

We have started creating our rough edit, this is rough as we have not managed to film everything yet and still need to film a few shots before we finally have all of our footage.

So far our rough edit is looking good, it is looking both creative and eye-catching. The rough edit is a good time for us to mess around with our footage and to try new things to see what does and what doesn't look good.

I feel that editing as a pair has been very beneficial for both me and my partner, the reasons being are that we both have creative ideas, therefore, we can share those ideas with each other and put our ideas together to create even better ones. by putting our ideas together and sharing them we can create a really creative and exciting piece.

Another reason being that, we can both look at things differently, and we can both spot mistakes or areas of improvement which maybe the other wouldn't see if they were to be working by themselves.

When we started editing, we realised that we didn't have many different shot types, therefore, we had to go and start filming some more footage where we used different shot types and camera angles.

using planning documents

When filming we tried to follow our planning documents as much as possible, we did this because we thought that we planned it very well and we thought that if we followed it we followed the plan then not much will go wrong.

First of all we kept the same filming idea as we planned, we did this as we thought that it was a very good, creative and entertaining idea.

Before we started shooting, we created a storyboard, of how our music video will look throughout the whole song. we made sure that the shots we filmed we had in our storyboards and that we used the same shot type as well.

Filming Experience Homework

What did you film? 

    when filming I filmed multiply shots types, from extreme close ups to mid-shots. we used a
various amount of setting such as Anthony's bedroom and bathroom and in the school.

When did you film?

       we filmed about 3 weeks ago before half term on October the 14th and 16th

WWW? I think our filming went really well we got a lot done in a short period of time with good quality. in addition we didn't need much help from the teachers as we were independent.

EBI? I think we could of improved on making sure the camera was really steady, as in some shots the camera was slightly wobbly. Therefore, to improve our filming skills I think more practice would help

Did you need to reshoot anything? If you have already reshot it, what made it better than before? We had some issues with shooting our cut away's as we were laughing through some of the filming so we had to reshot it to make sure none of us were laughing and that we were doing it properly.

 

Did you stick to your storyboards? yes we stuck with our story boards as it was easier because we knew what we wanted to shoot, when we wanted to shoot it and how we were going to shoot it.

Were you well prepared enough? Yes we knew when we wanted to do things and how we were going to do them.

What have you learned about filming from this experience? I have learned that I need to know where to put the camera in order to get the best lighting and how to use the lighting to my advantage to get a better shot

Blank Version of Questionaire

location visit sheet

competitor analysis

Prezi about advertising

3 Ideas Spider Diagrams

Storyboards

Product Placement

Annotated Lyrics

song choice post

We have chosen the song 'Touch' by Shift K3y. we decided to choose this song as it was a very successful song, the song was very catchy and upbeat which gives off good vibes. we also chose this song because it was a song that many people liked and we thought that the music video that goes with the song was very basic so we have decided to make a more exciting and creative video.

Risk Assessment

Nathan West        Music Video Risk Assessment

No.	Hazard	Existing control measure	Risk Rating
1	Wires on the floor	To avoid this we can either make sure the wires are out of the way or we can stick the wires down to the floor	medium
2	People interfering with filming	Because were in Anthony’s house some people may be walking about so to avoid this we need to make sure that we tell people not to get in our way while we are filming	low
3	People tripping over equipment (tripod)	Because we’re filming in the bathroom people may walk into the bathroom and either hit the equipment with the door or walk in and trip over it.	low
4	People in public	When filming in public we don’t want to interfere too much so we will try to stay out of the way of busy places as much as possible and try to not be too disruptive	low
5	Equipment being stolen	Because some of the equipment is expensive we don’t want it to get stolen by someone in the public to avoid this we will make sure someone is with the equipment at all times	medium
6

These are the risks/hazards which I have identified which could cause harm to myself or others and also for the school media department. In this table I have said what the hazard could be and what risk it carries, this helps me and my partner as if one of these risks do occur when know how to either prevent or deal with them. 

Casting Decisions

Casting Decisions

MC MOSUS:

- Anthony Nazareth

JONAH: 

- Nathan West

Girl 1: Khrystlyn Wilson

-

Girl 2: Claire O'Mara

-

Group of Lads:

- Kenny Colliver

- Lewis Roberts

- Gary Abisogun

Group of Girls:

- Khrystlyn Wilson

- Claire O'Mara

TREATMENT

A

TREATMENT

FOR A

Music Video

Touch

PREPARED 

BY

Anthony Nazareth

Ahem

Glenthorne High School

Sutton Common Road

Sutton

Surrey

SM3 9PS

Tel: 020 8644 6307

Fax: 020 8641 8725

Email:

enquiries@glenthorne.sutton.sch.uk

Thursday 25^th of september

It is proposed that the music video will be of 3 minuets duration, filmed at detached property and edited at our Sutton facility.

The music video will be aimed at boys/girls aged between 12/25

The music video will show the getting ready part of going out and having a really good time and then going home and spending time with someone special.

Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

My house 

Drama room 

Classroom 

The Music video will include the following:

a)      Both artist waking up 

b)      Getting ready 

c)      Journey to night club

d)      Finding girl of dreams

e)      Getting in taxi to go home

Structure (Initial Ideas)

The Music video will be in colour and in PAL 16/9 white screens

The Music video will start with the two artists waking up

Cut to 

The artists getting ready in the mirror

Cut to

The artists picking their outfits

Cut to 

Journey to the club 

Cut to 

Cutting shapes in the club 

Cut to 

Finding girl of dreams 

Budget

                  Planning meeting: 3 meetings at £40 for a day 

              Filming: Hire 3 days £50

                  Editing: 3 days 4 man crew £200 pound a day for each person

                  Subtotal: £2670

Schedule

The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Tech promo will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished (name of product) will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

Sources of requirements

(List here where you will get your equipment and props, costumes, actors, locations from)

Guarantee of Satisfaction

·       Initial discussion on the music video content will take place.

·       Production equipment will be used in a safe operational manner at all times.

·       Attack promo is covered by Public Liability Insurance to the sum of £1,000,000.

·       A copy of all ‘rushes’ will be supplied on request in DVD format.

·       A ‘rough cut’ version of the music video will be supplied for inspection and discussion.

·       A meeting to discuss the final master version will be organised with a focus group of interested parties.

·       The completed music video will be provided on DVD for inspection.

·       The completed music video will not be released until the client is completely satisfied with technical quality and content.

Attack promo

attack promo asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.

List of Props, Costumes and makeup

In this post i will be making a list of all the props and costumes which we will need in our video.

List of Props: Bed; we will need a bed or two to film the opening scene, as the artists start off in bed.
Hairdryer, Hair Brush, Hair Product, a Mirror, Tooth Brush, Tooth Paste, Towel; all of these props will be used in the scenes in which the two artists are getting ready before going out. They will get out of bed go to the bathroom and get ready for a big night out.

Costumes: The first costume will be just pyjama shorts as the artist will start off in bed so they will wake up in the shorts
The second costume will be will be a smart casual costume where the artists will try on an outfit, this will cosiest of jeans, some smart/casual shoes and a shirt. This will be used for the outfit that the artists will try on.

Proposal

A

Proposal

For

A Music Video 

MC MOSUS ft JONAH - Touch 

Prepared by

Anthony Nazareth – Nathan West

Attack Promo

4^th September 2014

Client

Ahem

Copyright ©(1986)

PROPOSAL

Prepared by

Anthony Nazz – Nathan west

I am going to be composing an exciting, energetic and fun music video for the song ‘Touch’ by the artist Shift k3y. The music video should be approximately 3 minuets this time could very well vary due to the amount of footage we will shoot. The purpose of making this video is to promote the artist also it is a visual representation of the song. The target audience for video we will be making is boys\girls aged between 12-25. I will be targeting these people by making the video energetic, fun and exciting by cutting shots very quickly, using lots of different bright colours and having lots of things happening. The concept of the music video is getting ready to go out and having a really good time and then going home and spending time with someone special. We intend to represent the artist to come across very cool and stylish and the type of person you want to hang around with. I will be filming the music video on location which is my house. We will transform the downstairs of my house into a nightclub and the upstairs will be a normal house so we can get ready. There will be many props that we will be using such as our costumes of a smart casual nature, the disco ball, music player, cups, drinks these are only a few items we will be using. The people who will be in my music video is the too artist which will me and Nathan also we have 5-6 random people in the make shift nightclub. There will also be two special girls who the boys will fall in love with. The technology I will be using is green screen, camera and music systems this will cost nothing as I shall borrow it from the school

The End

Music Video Risk Assessment

Nathan West        Music Video Risk Assessment

No.	Hazard	Existing control measure	Risk Rating
1	Wires on the floor	To avoid this we can either make sure the wires are out of the way or we can stick the wires down to the floor	medium
2	People interfering with filming	Because were in Anthony’s house some people may be walking about so to avoid this we need to make sure that we tell people not to get in our way while we are filming	low
3	People tripping over equipment (tripod)	Because we’re filming in the bathroom people may walk into the bathroom and either hit the equipment with the door or walk in and trip over it.	low
4	People in public	When filming in public we don’t want to interfere too much so we will try to stay out of the way of busy places as much as possible and try to not be too disruptive	low
5	Equipment being stolen	Because some of the equipment is expensive we don’t want it to get stolen by someone in the public to avoid this we will make sure someone is with the equipment at all times	medium
6

 

These are the risks/hazards which I have identified which could cause harm to myself or others and also for the school media department. In this table I have said what the hazard could be and what risk it carries, this helps me and my partner as if one of these risks do occur when know how to either prevent or deal with them.

Market Research - Existing Products

Before i create my advertisement for a social message campaign about being safe online. I will be researching conventions and techniques used by existing social message campaigns.

Some examples of what social message campaigns can be on are subjects such as:

• Anti-Bullying advertisements 
• Driving Safety advertisements
• Donating blood advertisements

This advertisement is about trying to stop anti-bullying, its about standing up for yourself if you are getting bullied. Many techniques are used in this advertisement, one of which is that in the advert there is a possible solution to the problem, which is, standing up for yourself. This technique is good as it helps to try and tackle the problem of bullying. This advertisement promotes anti-bullying in a humorous and surreal way. It is humorous as it uses a parody of the song 'i will survive' this attracts a wide range of audiences as most people know this song. The reason it is humorous is because the kids getting bullied are singing about how they are going to stand up for themselves and get their revenge. The advertisement is also surreal as it is very strange and odd as you would not see this in real life which leads me on to my next point. The advertisement takes a form of an anti-realistic narrative. This is because you would never see kids that are getting bullied singing parodies of songs about how they are going to stand up for themselves and get their revenge on the bullies. The convention of this advertisement is that the advert features music, this is a successful convention as it is easily heard and is catchy so more people are likely to stop to look and watch the rest of the advert. I feel the main target audience of this advert is aimed at younger people that may still be in full time education, but it also has an older theme to it as it plays a parody of and old song, this could also be targeted at a slightly older target audience.




This advert is used to try and persuade the audiences to give blood as it will help to save or increase the life of people that may need help. The technique which is used in this advert are emotional responses. This technique is effective as it touches the audience, it helps the audience to feel the selfishness and kindness of the people who donate blood as they help to save lives. This advert uses a dramatic style, this advert uses a serious tone as this is a very sensitive topic. the serious tone adds to the meaning of the advert, because it shows that by donating blood you can help people dramatically. However, if the advert were to use a less serious tone and tried to make a joke out of it then people may feel offended by it and others then may not want to give blood. The form of this advert is in the form of a realistic narrative. The advert seems to be real people meeting with the person who gave blood to help save their own or their relatives lives, this is a good form as it give the audience a heart warming feel. The target audience for this is for people aged 18 and over, this is because people over the age of 18 are considered adults and are responsible for themselves so it is their decision if they want to donate.






This advertisement is designed too make you think twice before having that "one more" drink before driving home. The advert shows a man doing the impressions of the various different people someone would come across, the police for example, if they are caught Driving Under the Influence of alcohol. This drink driving campaign shows the technique of presenting a hidden message: "it will ruin your life if you get caught if you drive under the influence of alcohol". However, the advertisement also provokes and emotional response; fear and compassion. The two emotions are conveyed through the ad as it is designed to make you feel fearful that the situation that is being presented through the bar tender will happen to you if you drink and drive; as well as causing you to feel compassion for the character presented last in the advert as he has now lost his driving license and job as a result of his actions. This advert is styled seriously, dramatically and has constant serious tones throughout. As drink driving is a serious and dangerous topic to discuss, the advert was in no way humorous or light-hearted; the advertisement was designed to shock people in to the possible consequences of their actions. This particular Think! advertisement has been created in a realist narrative form. It is common for drink drivers to lose their license after being caught and be punished through the criminal justice system and therefore the situation the ad presents is likely to have happened to many different men and women across the UK, making a realist narrative. The conventions shown in this advertisement are: shows a brand logo features audio presents a catchy phrase The target audience for this advert is adults over the age of 18; it is illegal to drink alcohol before the age of 18 and illegal to drive a car before the age of 17. The advert is aimed at people that may be confident drivers and people who feel they "know their limits" when alcohol is concerned. The ad isn't necessarily aimed at people of a similar age to bar tender in the advert, it is aimed at all drivers and adults of any age that consume alcohol and will consider driving home.





This campaign aims to encourage more people to test their smoke alarm more often as the number of house fires has increased over the last decade and, as mentioned in the advertisement, 15 children were killed in house fires last year.
The techniques used in this ad are, presenting an overt message and provoking and emotional response: fear and compassion. The child in the advert talks about how house fires have killed 15 children over the past year, however he then goes on to say "children like yours", immediately sparking an emotional response among the target audience. The over message is: you should test your smoke alarm often because house fires are devastating and can kill. 
The style of the advert is dramatic. The ad, from start to finish, has a very serious, morbid tone and therefore creates a dramatic atmosphere. 
The form of the Fire Kills ad is a realist narrative. By using a statistic in the advert, it may be seen as a talking heads form, however the child is making a statement not a testimonial. Also, due to the statistic, the ad may been as a documentary, although the advert is not raw footage of life after a house fire for example; the set in which the advertisement has been filmed has been created specifically for the Fire Kills campaign. 

The target audience for this advert is adults and parents. A phrase is used in the ad that directly aims the advert at parents: children like yours. However, the scenes of a home destroyed by fire damage would increase other adults' awareness of the possibility of a house fire and encourage them to test their smoke alarms more often also.