File Formats(1)

analysing th design features in an itv2 ident

the itv2 office ident is and example of all the ident design features at work. it has a relativly high about of density information. For example, it is verbally high in information as throughout the ident there is a woman talking about the up coming programme. It is also visually high in information as you can see what the ident is trying to portray what the channel is about for example the fact the two men are playing balloon tennis can show that the channel shows some sport, additionally, the fact that a woman walks past the screen as it looks to be a very expensive and fashionable dress could show that this channel also contains alot of reality tv programmes. Another design feature seen in this ident is composition, the compostition of this ident is balanced. you can see this because at the beginning you have a shot of a man sitting at a computer then as the ident continues the shot widens. the logo of the channel is on the left and the men playing balloon tennis are carrying on this help to promote the channel as it shows that the channel has funn/comedy shows on but it also has other forms of tv shows. The ident has another design feature which is that ther space and time is effective. The ident is set in the 'real world' in an office, this is effective as it relates to alot of people that work in an office environment, office jobs are seen as boring, however it seems to be the ident is showing that if you watch itv2 anything you are doing that is boring will be made more fun by watching itv2. the space at the front of the screen seems quite full on as the background seems quite open. Tempo is also at work in this ident, this is visable as there are two contrasting tempos. the movement on the screen seems very fast paced this is effective as it gives the view/audeince a sense of what kind of pace the programmes are - whether they are slow soaps or fast paced game shows. in contrast, the music is very slow paced this contrast is effective as the viewer/audience is able to se ethat although they have faced paced programmes they also have programmes on at which you can unwind to and that are less up beat this is effective as it will appeal to a wider audience. in this particular ident the entertainment vs information ratio is more in favour towards entertainment. this gives the viewers/audience more of an insight of what the channel is baout, it shows that the channel is entertaining which may appeal to a wider/younger audience. the fact that there is low information also shows that the channel is not to serious and it is there to entertain their viewers. The final design feature that this ident uses is the interaction with the viewers. the interaction with the viewers is quite minimal, however, the interaction of the woman talking to the viewers isn't formal however, it isn't informal, the way the woman speaks to the audience is conversational. This gives off the image that the channel isn't too formal and serious but it is entertaining and engaging.